Tuesday, July 19, 2011

Commitment and Honesty

April has arrived and another baseball season has begun Play Ball!! The last couple of weeks have been rainy and nasty; not like Spring at all. Hopefully we’ll finally start getting some consistent warmer weather.

As I’ve often mentioned, we get many different people in our Studios requesting information. I’d like to tell you about a few recent inquiries.

Some time ago we began offering a Special in our Studios – 3 Fitness Sessions plus a Full Evaluation for a nominal price to new clients. Of course, the evaluation often indicates the fitness problems that a person is experiencing, and we can more intelligently discuss what we can do to fix those problems.

A woman called our Williamsburg studio and set up a consultation with my wife. After discussing her needs and goals she decided to take advantage of our Special. She came in for an Evaluation and three fitness sessions and I was the one to train her.

During her sessions she indicated how she knew that she needed to get started on a fitness program because she was very out of shape. She mentioned that she liked our facility and the way we did things here.

Of course, after her last session I wanted to speak to her about continuing with our Studio, but she told me that, because of a family emergency she would be out of town for a while. From past experience I know that I will never see her again.

Why not be honest and tell me that she does not want to invest in her health? Why not just tell me that she doesn’t want to put in the effort? Maybe because being honest does not come easy to most people.

Last week I received a call from someone who knows my wife through networking. This person said that she knew she needed to do something for “her”; she has a stressful job and rarely has time to do things for herself.

She has gotten to the point where she feels her health is a priority. She asked to set up a consultation and spoke to my wife about her needs. After the consultation she set up a complimentary session with one of our trainers. After the session she walked into our office with her checkbook in her hand, ready to start.

This client knew that she needed help and didn’t try to think of excuses why she “couldn’t” invest in her health. She just decided on a course of action and went for it.

My wife also recently had a consultation with a gentleman who set up a consultation at the request of his wife. He is very overweight, on high blood pressure medication and is on the road to diabetes.

During the consultation he told my wife that he has very little energy, works long hours and knows that the weight he is carrying is extremely dangerous. After discussing our packages he didn’t think he could afford them but that he would try his best to work something out, if we would work with him.

We often say that there are those that can afford to join a fitness center but are not willing to make a financial commitment for their health; and there are others that truly cannot afford to spend money on fitness, but would do almost anything to do so.

As we look forward to the Summer with those longer days where we can be out and about, wearing less and showing more, maybe we should start thinking about what is truly important. If we don’t have our health, we have nothing. And just because you’re not sick, doesn’t mean you’re healthy.

Here’s to a great Summer!!